How We Drove Growth for Starway Roof Systems

Strategic, Multichannel Marketing Execution

• Developed and executed a unified marketing strategy combining paid channels (Google Ads, Local Services Ads, retargeting) with organic SEO and targeted print.

• Developed monthly marketing campaigns—driving consistent lead flow and engagement.

Community-Driven Brand Building

• Developed and launched cornerstone community campaigns including:

  • Veteran Roof Giveaway — honoring local veterans with a new roof.

  • Back-to-School Backpack Drive — providing essential supplies to area students.

• Strengthened Starway’s brand through authentic local impact, driving word-of-mouth referrals, media coverage, and deepened trust.

• Positioned the company as a community-first leader in residential roofing.

Tech Stack Consulting & Implementation

• Acted as a support system for Starway’s existing tools—providing guidance, training, and troubleshooting to reduce friction.

• Helped vet third-party apps for lead handling, scheduling, and marketing, ensuring tech investments aligned with team workflows.

• Supported implementation and integration across platforms to create more efficiency without requiring wholesale system changes.

Performance-Driven Planning & Campaign Management

• Delivered full strategic planning across campaigns, budgets, and creative—ensuring all execution aligned with growth objectives.

• Provided regular reporting and feedback loops to keep leadership informed and optimize spend.

• Created a feedback-driven marketing engine where every effort was measurable, actionable, and ROI-focused.