Riedl and Son’s Sees Record Breaking Year Through 3Qs with Root Agency
In 2025, Riedl and Son partnered with Root Agency to build a more systematic, measurable, and scalable marketing strategy. The focus was on improving lead generation, boosting job conversions, and maximizing overall revenue during their busiest season. By implementing a multichannel system that integrated both digital and traditional marketing systems, Riedl & Son was able to more than double revenue through just 3 quarters.
Challenge
Riedl and Son had a strong reputation in their service areas but lacked the structured systems needed to consistently turn brand awareness into profitable revenue. They were tired of going from agency to agency, feeling like another number without real results. Their biggest challenges were:
Lead Flow Instability: Without a proven system to consistently generate leads, they faced lots of insecurity around hiring, keeping them from being able to maximize peak seasons.
Conversion Gaps: Close rates fluctuated month to month, leaving sales volume inconsistent.
Tracking Issues: Without a data-driven framework, leadership couldn’t fully connect marketing efforts to sales outcomes.
The Solution
How We Drove Growth for Riedl and Son
Integrated Multichannel Marketing Strategy
Brought together digital and traditional channels—including online advertising, email campaigns, SEO, streaming, and print—to maximize visibility across their entire service offering.
Campaigns highlighted not only roofing but also siding, windows, doors, and decks, helping Riedl and Son scale beyond storm-related demand and grow retail sales.
A mix of targeted promotions, local visibility efforts, and ongoing content kept them top-of-mind for homeowners year-round, creating a steady pipeline of qualified leads and higher revenue across all service lines.
Advanced Tracking & Reporting Systems
Built comprehensive reporting dashboards that combined marketing and sales data into one view.
Tracked key sales metrics such as average job size, close rates, and drop-off rates, alongside marketing attribution by channel.
These insights empowered leadership to make smarter decisions around hiring, training, and performance management, ensuring the business scaled efficiently as demand grew.
Tech Stack Support & Consulting
Helped integrate the company’s existing tools into a more cohesive, streamlined system to reduce friction and improve efficiency.
Advised on future systems and technology investments to ensure scalability and alignment with long-term goals.
Continue to act as a partner in evaluating new tools and processes, ensuring Riedl and Son stays ahead of operational and marketing needs.
Coaching, Sales Enablement & Lead Nurturing
Provided call and sales coaching to increase appointment-setting efficiency.
Implemented speed-to-lead workflows and nurturing systems that improved response times, reduced lead drop-off, and boosted appointment set rates.
Equipped the sales team to handle higher lead volume while maintaining strong conversion rates.
+120%
Revenue Growth
+198%
Increase in Jobs Booked
+86%
Increase in Appointments Booked
The Results
By comparing May–August 2025 with the same period in 2024, Riedl and Son achieved extraordinary gains across all major metrics:
Revenue Growth:
2024: $2.88M → 2025: $6.36M
+120% increase
Appointments Set:
2024: 663 → 2025: 1,234
+86% increase
Jobs Sold:
2024: 114 → 2025: 340
+198% increase
Close Rate:
2024: 17.19% → 2025: 27.55%
+60% improvement
These results highlight not just more volume, but higher efficiency: Riedl and Son was able to sell nearly three times as many jobs while simultaneously improving conversion rates.
"Working with Miguel and the team at Root Agency has been a game-changer for our company. They’ve taken our marketing to a level we’ve never seen before, delivering the right leads at the lowest cost while truly caring about every step of the customer experience—from the first contact to closing out the job.
I’ve worked with many marketing and consulting agencies over the years, but Root Agency stands out as the one we can confidently say will help take our company to the next level. Their dedication, expertise, and results-driven approach have made all the difference.
Thank you again for all your hard work and commitment, Root Agency!"
Cole Riedl
CEO | Riedl and Son
Conclusion
Root Agency’s partnership with Riedl and Son transformed their spring and summer season into the most profitable period in company history. By unifying digital and traditional marketing channels, partnered with better systems and operational support, Riedl and Son not only captured more leads but also converted them at a significantly higher rate.
This case study proves that with the right strategy, execution, and accountability, exterior specialists can achieve exponential growth—even in competitive markets.
Riedl and Son’s Sees Record Breaking Year Through 3Qs with Root Agency
In 2025, Riedl and Son partnered with Root Agency to build a more systematic, measurable, and scalable marketing strategy. The focus was on improving lead generation, boosting job conversions, and maximizing overall revenue during their busiest season. By implementing a multichannel system that integrated both digital and traditional marketing systems, Riedl & Son was able to more than double revenue through just 3 quarters.
Challenge
Riedl and Son had a strong reputation in their service areas but lacked the structured systems needed to consistently turn brand awareness into profitable revenue. They were tired of going from agency to agency, feeling like another number without real results. Their biggest challenges were:
Lead Flow Instability: Without a proven system to consistently generate leads, they faced lots of insecurity around hiring, keeping them from being able to maximize peak seasons.
Conversion Gaps: Close rates fluctuated month to month, leaving sales volume inconsistent.
Tracking Issues: Without a data-driven framework, leadership couldn’t fully connect marketing efforts to sales outcomes.
The Solution
How We Drove Growth for Riedl and Son
Integrated Multichannel Marketing Strategy
Brought together digital and traditional channels—including online advertising, email campaigns, SEO, streaming, and print—to maximize visibility across their entire service offering.
Campaigns highlighted not only roofing but also siding, windows, doors, and decks, helping Riedl and Son scale beyond storm-related demand and grow retail sales.
A mix of targeted promotions, local visibility efforts, and ongoing content kept them top-of-mind for homeowners year-round, creating a steady pipeline of qualified leads and higher revenue across all service lines.
Advanced Tracking & Reporting Systems
Built comprehensive reporting dashboards that combined marketing and sales data into one view.
Tracked key sales metrics such as average job size, close rates, and drop-off rates, alongside marketing attribution by channel.
These insights empowered leadership to make smarter decisions around hiring, training, and performance management, ensuring the business scaled efficiently as demand grew.
Tech Stack Support & Consulting
Helped integrate the company’s existing tools into a more cohesive, streamlined system to reduce friction and improve efficiency.
Advised on future systems and technology investments to ensure scalability and alignment with long-term goals.
Continue to act as a partner in evaluating new tools and processes, ensuring Riedl and Son stays ahead of operational and marketing needs.
Coaching, Sales Enablement & Lead Nurturing
Provided call and sales coaching to increase appointment-setting efficiency.
Implemented speed-to-lead workflows and nurturing systems that improved response times, reduced lead drop-off, and boosted appointment set rates.
Equipped the sales team to handle higher lead volume while maintaining strong conversion rates.
+120%
Revenue Growth
+198%
Increase in Jobs Booked
+86%
Increase in Appointments Booked
The Results
By comparing May–August 2025 with the same period in 2024, Riedl and Son achieved extraordinary gains across all major metrics:
Revenue Growth:
2024: $2.88M → 2025: $6.36M
+120% increase
Appointments Set:
2024: 663 → 2025: 1,234
+86% increase
Jobs Sold:
2024: 114 → 2025: 340
+198% increase
Close Rate:
2024: 17.19% → 2025: 27.55%
+60% improvement
These results highlight not just more volume, but higher efficiency: Riedl and Son was able to sell nearly three times as many jobs while simultaneously improving conversion rates.
"Working with Miguel and the team at Root Agency has been a game-changer for our company. They’ve taken our marketing to a level we’ve never seen before, delivering the right leads at the lowest cost while truly caring about every step of the customer experience—from the first contact to closing out the job.
I’ve worked with many marketing and consulting agencies over the years, but Root Agency stands out as the one we can confidently say will help take our company to the next level. Their dedication, expertise, and results-driven approach have made all the difference.
Thank you again for all your hard work and commitment, Root Agency!"
Cole Riedl
CEO | Riedl and Son
Conclusion
Root Agency’s partnership with Riedl and Son transformed their spring and summer season into the most profitable period in company history. By unifying digital and traditional marketing channels, partnered with better systems and operational support, Riedl and Son not only captured more leads but also converted them at a significantly higher rate.
This case study proves that with the right strategy, execution, and accountability, exterior specialists can achieve exponential growth—even in competitive markets.
