Melo Roofing Increases Revenue by 51% Through 3 Quarters With Root Agency
In 2025, Melo Roofing partnered with Root to implement a full-scale digital transformation, combining modern marketing with operational improvements. They needed help developing a cohesive digital strategy and modernizing outdated systems that were limiting their growth. Root delivered a multichannel marketing approach alongside process enhancements designed to streamline sales and support scalability. In under a year, Melo achieved over 50% revenue growth—backed by smarter systems and more efficient operations built for long-term success.
Challenge
Melo Roofing had built a strong reputation through traditional, grassroots efforts and was experiencing rapid growth. However, they needed support modernizing their systems to keep pace with rising lead volume. While they were already seeing success with existing marketing channels, Melo sought a strategic partner to help them implement a comprehensive digital strategy. They also needed better tracking infrastructure and clearer reporting to understand which channels were truly driving results.
The Solution
How We Helped Melo Roofing
Modernized CRM & Lead Intake Systems
Replaced manual processes (spreadsheets, paper forms) with a streamlined digital CRM workflow.
Implemented automation to improve lead capture, routing, and follow-up.
Resulted in faster intake, more appointments booked, and better sales team efficiency.
Launched a Multichannel Digital Marketing Strategy
Expanded beyond grassroots marketing to include:
Search Engine Optimization (SEO) for long-term organic traffic.
Pay-Per-Click (PPC) advertising to generate immediate lead flow.
Email marketing to nurture existing contacts and re-engage old leads.
Streaming ads to boost brand awareness in target local markets.
These efforts significantly increased qualified leads and revenue.
Implemented Advanced Tracking & Reporting
Built a performance dashboard to clearly show lead attribution by channel.
Enabled data-driven decisions on where to scale marketing investment.
Provided visibility into what campaigns were driving actual booked jobs and revenue.
Ongoing Strategic Consulting & Internal Enablement
Acted as a true growth partner—offering continuous guidance on marketing strategy, technology adoption, and operations.
Helped evaluate and evolve Melo’s tech stack for better scalability and alignment with business goals.
Provided hands-on coaching and support to internal team members to ensure smooth adoption and long-term success.
51%
Revenue Growth
46%
Increase in Jobs Booked
+94%
Increase in Appointments Booked
The Results
Comparing May–August 2025 to the same period in 2024, Melo Roofing achieved outstanding growth:
Revenue: Grew from $6.5M to $9.8M — a 51% increase.
Appointments: Nearly doubled, from 1,106 to 2,145 (+94%).
Jobs Sold: Increased from 492 to 718, a 46% jump.
"Miguel and his team are top-notch. They have brought so much to the table that has helped us scale in a big way. More than just by marketing or generating leads. They are in our system with us, reviewing numbers, listening to calls, consulting on how to be better. Can't say enough about how good this team is. "
Eli Pacini
CEO | Melo Roofing
Conclusion
By modernizing operations, launching a multichannel marketing strategy, and implementing clear performance tracking, Root helped Melo Roofing achieve its best summer season on record. The partnership demonstrated that when digital strategy, streamlined systems, and hands-on coaching align, growth isn’t just possible—it’s exponential.
Melo Roofing’s Growth with Root Agency
In 2025, Melo Roofing partnered with Root to implement a full-scale digital transformation, combining modern marketing with operational improvements. They needed help developing a cohesive digital strategy and modernizing outdated systems that were limiting their growth. Root delivered a multichannel marketing approach alongside process enhancements designed to streamline sales and support scalability. In under a year, Melo achieved over 50% revenue growth—backed by smarter systems and more efficient operations built for long-term success.
Challenge
Melo Roofing had built a strong reputation through traditional, grassroots efforts and was experiencing rapid growth. However, they needed support modernizing their systems to keep pace with rising lead volume. While they were already seeing success with existing marketing channels, Melo sought a strategic partner to help them implement a comprehensive digital strategy. They also needed better tracking infrastructure and clearer reporting to understand which channels were truly driving results.
The Solution
How We Helped Melo Roofing
Modernized CRM & Lead Intake Systems
Replaced manual processes (spreadsheets, paper forms) with a streamlined digital CRM workflow.
Implemented automation to improve lead capture, routing, and follow-up.
Resulted in faster intake, more appointments booked, and better sales team efficiency.
Launched a Multichannel Digital Marketing Strategy
Expanded beyond grassroots marketing to include:
Search Engine Optimization (SEO) for long-term organic traffic.
Pay-Per-Click (PPC) advertising to generate immediate lead flow.
Email marketing to nurture existing contacts and re-engage old leads.
Streaming ads to boost brand awareness in target local markets.
These efforts significantly increased qualified leads and revenue.
Implemented Advanced Tracking & Reporting
Built a performance dashboard to clearly show lead attribution by channel.
Enabled data-driven decisions on where to scale marketing investment.
Provided visibility into what campaigns were driving actual booked jobs and revenue.
Ongoing Strategic Consulting & Internal Enablement
Acted as a true growth partner—offering continuous guidance on marketing strategy, technology adoption, and operations.
Helped evaluate and evolve Melo’s tech stack for better scalability and alignment with business goals.
Provided hands-on coaching and support to internal team members to ensure smooth adoption and long-term success.
51%
Revenue Growth
46%
Increase in Jobs Booked
+94%
Increase in Appointments Booked
The Results
Comparing May–August 2025 to the same period in 2024, Melo Roofing achieved outstanding growth:
Revenue: Grew from $6.5M to $9.8M — a 51% increase.
Appointments: Nearly doubled, from 1,106 to 2,145 (+94%).
Jobs Sold: Increased from 492 to 718, a 46% jump.
Close Rates: While volume surged, Root Agency’s call coaching helped stabilize close rates, maintaining strong conversion even as appointment volume nearly doubled.
"Miguel and his team are top-notch. They have brought so much to the table that has helped us scale in a big way. More than just by marketing or generating leads. They are in our system with us, reviewing numbers, listening to calls, consulting on how to be better. Can't say enough about how good this team is. "
Eli Pacini
CEO | Melo Roofing
Conclusion
By modernizing operations, launching a multichannel marketing strategy, and implementing clear performance tracking, Root helped Melo Roofing achieve its best summer season on record. The partnership demonstrated that when digital strategy, streamlined systems, and hands-on coaching align, growth isn’t just possible—it’s exponential.
